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WebAR vs. Native AR Apps: Which is Right for Your Store?

David Kim December 15, 2025 7 min read

Two Approaches to AR

E-commerce retailers have two main options for AR implementation: web-based AR (WebAR) accessed through browsers, or dedicated native mobile apps. Each has distinct advantages.

WebAR Advantages

  • No download required: Customers access AR instantly through their browser
  • Wider reach: Works for all visitors without app installation friction
  • Lower cost: No app store fees or platform-specific development
  • Easier updates: Changes deploy instantly without app review processes

Native App Advantages

  • Better performance: Access to device capabilities for smoother experiences
  • Offline access: AR experiences can work without internet
  • Push notifications: Re-engage customers with product updates
  • Advanced features: Access to sensors and capabilities not available in browsers

The Verdict

For most e-commerce retailers, WebAR is the better choice. The elimination of download friction dramatically increases engagement. Native apps make sense only for high-frequency retailers with very engaged customer bases.

MerchantAR’s Approach

MerchantAR uses WebAR technology, ensuring the maximum number of customers can experience your products in AR without any barriers.